Embed and Deploy CDPs at Scale

Cake.io is grounded in the simple, yet powerful idea: A full view of customer data opens doors to better decision-making. We work alongside B2B SaaS companies to integrate this comprehensive view right into their existing platforms.
Our collaboration does more than just add a feature—it enhances your entire offering. It enables businesses to better understand their customers, leading to improved experiences and sustainable growth.
In this ecosystem, everyone benefits: Platforms gain a competitive edge, businesses translate data into actionable strategies, and customers enjoy improved services.
We're not merely collecting data; we're creating opportunities for shared growth.
Let's see how we can work together

Core Capabilities

Data Integration

Seamlessly collect data from diverse sources, including websites, mobile apps, and backend systems, to create a unified customer database.

Embedded SaaS Integration

Provide a seamless experience for your users by integrating Cake.io directly into your own SaaS platform. This embedded solution allows you to extend Cake.io’s capabilities to all your customers, adding value to your product offering.


Create dynamic customer segments based on a variety of criteria, such as behavioral patterns, demographic information, and interaction history.

Identity Resolution

Intelligently match disparate data points to single customer profiles, offering a unified view of customer interactions across multiple platforms.

Data Transformation

Automatically cleanse, normalize, and enrich raw data, transforming it into a structured format that's ready for analysis.

360-Degree Customer View

Access an integrated, comprehensive snapshot of each customer’s history and activity across all touchpoints and channels.

Analytics and Insights

Leverage built-in analytics tools to evaluate customer data and derive actionable insights into customer behavior, trends, and preferences.


Leverage your customer data to enable highly customized marketing strategies, offering tailored experiences across various channels.

Data Export and Integration

Facilitate smooth integration with external tools like marketing automation platforms, CRM systems, or analytics tools, through robust data export capabilities.

Compliance Management

Ensure data privacy and regulatory compliance with features like consent tracking and robust data management capabilities, in line with GDPR, CCPA, and Quebec’s Law 25.

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